Too commonly, people fall into the mistake of trying to sell to everyone. This workshop and planning entails, face-to-face meetings (or virtual sessions) to uncover your ideal target audience.

Social media is often used as a panacea for marketing – however it’s not always relevant for every brand, which means a lot of time can be spent on social platforms without too much reward. Going back to basics and trying to find your customers where they are most. (Caveat: social media may be relevant for you, and if so, will show you how to optimise social too!)

Have you been in business a while, have a whole lot of material, but don’t love it anymore? Let’s do an asset audit of what you have and see what works and what doesn’t. How can we leverage what exists and evolve it into something you can use?

Today, people aren’t just looking for quippy headlines, they want brands to do more for them. So, what does your brand do? And how is this relevant to your customer? This course can be done as an older brand or new to market. Let’s create a brand plan and some key messages that stick as well as think of ways to keep customers engaged for the long term.